Full Service Graphic Design

FullServiceGraphicDesign.com is a site to warn people about doing business with Positronic Design, The SEO Company, located in Holyoke Massachusetts. This company claims to do full service graphic design, as well as web site design and Search Engine Optimization (SEO).

David Caputo, the owner of Positronic Design, ripped me off for over $16,000, promising to build me a top ranked web site and never completed the project. The web development work that he started was so poorly done that other developers could not complete it. This site would never be able to achieve top search engine ranking as David Caputo promised. I was convinced of the ability of “The SEO Company” to build top ranked web sites by the demonstration that PositronicDesign.com has top ranking for the search term “full service graphic design.” Do not be deceived.

It is true that PositronicDesign.com has the top ranking for this search, but this is almost valueless as there are only about one hundred people per month searching for these keywords. Statistically, even with top site ranking, only about 75% of Internet searchers click on the top site, and only one in a hundred Internet searches convert to a sale. This means that the search term “full service graphic design” brings Positronic Design only about nine new customers per year, which is not enough to run a business.

The real value of this search term is that David Caputo at Positronic Design uses it as a sales tool to convince potential web site customers that he is an expert in Search Engine Optimization. When David Caputo demonstrates Positronic Design’s top site ranking for the search term “full service graphic design,” he fails to educate his customers about web conversion rates. He also fails to mention that having a top ranked site for a seldom sought term is worthless. If Positronic Design, The SEO Company, actually did search engine optimization, they would rank their own site for a more highly searched term.

Do not do business with Positronic Design. Trusting David Caputo to build me a web site was the worst business decision I have ever made, costing me a completely unrecoverable $16,000. As I later learned, David Caputo has many legal complaints pending against him, and no assets against which to collect a judgment. Do not be drawn in by this high ranking, but valueless search term.